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Kaspersky Lab Advertising Images

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Kaspersky Labs hired visual effects studio Resight to create illustrations for its IT security products and Cinema 4D was the perfect tool for the job!

 

Security in and of itself is an abstract concept and IT security even more. Not many people can actually picture what IT security is, which is why Andrey Voytisin saw himself confronted with a unique challenge: visualizing the concept of IT security. Kaspersky Lab’s basic idea consisted of using images to symbolize the environment of modern communication, production technology, Cloud and data exchange. As different as these topics may sound, they each represent different aspects of modern technology and also illustrate that everything really is ‘connected with everything else’. The goal of the illustrations was to show customers how these connected situations require comprehensive security measures to protect them.

 

Stylistically, the illustrations had to resemble science fiction or cyberpunk and be reminiscent of films such as ‘Matrix’ and the color palette had to give a clear impression of computer graphics. Resight worked closely with the client to refine the look of the images. Resight had sent Kaspersky Labs concept illustrations from very early on in the project. As soon as the arrangement in the images was defined, Resight started with modeling and texturing. “We modeled everything in Cinema 4D because we had all the tools we needed in a single application,” explains Andrey and adds, “The only feature we didn’t need for these models was the Sculpt feature!”

 

 

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